VW logo to be tweaked as the brand prepares for EV era

VW logo to be tweaked as the brand prepares for EV era

According to reports, Volkswagen AG plans to refresh the namesake Volkswagen (VW) brand by changing its iconic logo. The reported move is an apparent attempt by the company to project a cleaner brand image after the diesel-emissions cheating scandal, as well as to set itself up for an electric-car era.

The planned change of the logo of the VW brand will mark the first tweak to the logo since 2012. The decision is apparently a part of more comprehensive marketing effort by the brand for a blemish-free image, so that Volkswagen can benefit from its substantial 20 billion-euro ($25 billion) push in the electric-vehicle (EV) market.

About VW’s brand’s logo change, Jochen Sengpiehl -- the brand’s Chief Marketing Officer -- said during the course of a press briefing in Berlin on Monday that the unveiling of the new logo is scheduled for 2019.

The mentioned timeline for the launch of the new VW brand logo would evidently coincide with the automaker’s aggressive EV rollout. The brand has planned its EV rollout for 2020, starting with the launch of the I.D. hatchback, and followed by the launch of an SUV, minivan and sedan.

With the VW brand’s logo-change decision coming in the wake of its preparation for an EV era, Sengpiehl said at the press briefing that the logo will be updated to work on car fronts, and also on smartphone screens.