Tesla FSD Take Rate declines to just 11% in Q2 2021: Survey
Just around eleven per cent of Tesla electric cars sold during the second quarter (Q2) of 2021 had the Full Self-Driving (FSD) feature, a new survey conducted by Troy Teslike revealed. To reach the conclusion, Troy Teslike surveyed more than 17,000 Tesla car owners, and was surprised to find that the take rate of Tesla’s FSD suffered a continuous decline since it was introduced in the fourth quarter (Q4) of 2016.
According to newly released data, only slightly over one in ten new all-electric Tesla EVs purchased globally during the Q2 (April through June 2021) had the FSD feature.
More precisely, the take rate of the FSD feature during the second quarter of this year was in fact at a record low level of 11.1 per cent. Moreover, the data showed a continuous decline in the take rate of FSD feature since it peaked at 46 per cent in the second quarter of 2019.
The optional FSD feature is still under development. This software-based feature, which relies mostly on cameras, promises fully autonomous driving experience at some point in the future.
The decline in the take rate of the FSD feature is quite easy to understand. It is not free. The company charges a significant amount of money for this optional feature. Initially, the FSD feature was made available with a price tag of $3,000 over and above Autopilot/Enhanced Autopilot. The $3,000 price tag was at the time when the feature would bring only a promise of self-driving, without any specific self-driving functions.
In the second quarter of 2019, the American EV manufacturer announced the removal of the $5,000 Enhanced Autopilot software and added all of its features to the FSD, which was priced at $6,000. The basic Autopilot was made available as a standard feature, but the FSD would burn an additional hole of $6,000 in the buyers’ pockets. Since then, the EV giant has gradually increased the price of FSD to $10,000.
It is easy to interpret that gradually increase in the price of the FSD led to a gradual decline in its take rate.
However, increase in the price of FSD is not the only reason behind decline of its take rate. A higher share of less expensive EVs, such as the Tesla Model 3 and Model S, is another important factor that contributed to the decline in the feature’s take rate. Moreover, FSD is less popular in Asian markets like China and India.
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