Study: ‘Dismissive and deceptive car dealerships’ have affected Electric Vehicle adoption

Study: ‘Dismissive and deceptive car dealerships’ have affected Electric Vehicle adoption

According to the findings of a new study published in the Nature Energy science magazine, one of the key problems which have apparently slowed down the adoption of electric vehicles (EVs) in Europe is poor shopping experience at car dealerships.

The study, with findings similar to an earlier conducted US research, was carried out by research teams from Aarhus University, Denmark and the University of Sussex.

Highlighting the problem which has affected EV adoption in Europe, the researchers have stated in their research paper that “dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale.” This observation by the researchers is the actual title of the research paper which has been published in Nature Energy.

As per the researchers, the findings of the study are based on as many as “126 shopping experiences” at a total of 82 car dealerships located across five countries --- Denmark, Norway, Sweden, Finland, and Iceland.

The researchers have clearly stated in the abstract of their study that car dealerships pose barriers in EV adoption because of a perceived lack of business case viability of EVs as against petrol- and diesel-powered vehicles. The researchers also added that dealers were not only “dismissive” of EVs, but also “misinformed shoppers on vehicle specifications” and even “omitted EVs from the sales conversation.”