Polestar sees “Tesla and increasingly electrified Porsche” as its competition
During the course of a recent interview with Ward Auto, Polestar CEO Thomas Ingenlath said that the automaker considers “Tesla and the increasingly electrified Porsche” as its main competitors.
Ingenlath was apparently talking about Tesla Motors and Porsche as Polestar’s “competition set” in terms of a performance electric vehicle (EV).
Polestar was previously the performance brand of Volvo, but the Swedish automaker re-launched it as an all-electric brand in 2017. As an EV maker, Polestar’s first vehicle -- called Polestar 1 -- is a highly expensive plug-in hybrid, priced at a whopping $150,000.
Polestar has already announced in a press release that its next EV --- Polestar 2 -- would be an all-electric “Tesla Model 3 competitor,” and added that Polestar would “vividly compete with” Tesla in the EV market. The Polestar 2 EV is scheduled for launch in the second half of 2019, and will likely hit production by the beginning of 2020. The vehicle will be priced at around $49,300.
Other than revealing that Polestar would take on Tesla with its forthcoming Polestar 2 electric vehicle, Ingenlath said in the interview that Polestar also plans to challenge “electrified Porsche.” Like Porsche, Polestar also does not want to lay excessive focus on the 0-60 mph acceleration number. Polestar wants to focus on the ‘handling’ aspect of EVs, while Porsche is focused on enhancing electric propulsion by transferring the ‘Porsche driving experience’ to EVs.
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