Mazda in no rush to embrace EVs, will continue developing diesel technologies

Mazda in no rush to embrace EVs, will continue developing diesel technologies

In a recent interaction with reporters in Tokyo, Mazda Motor Corporation’s Kiyoshi Fujiwara -- the executive overseeing the automaker’s research and development -- said that the automaker will not rush to embrace electric vehicles (EVs).

According to Fujiwara, Hiroshima-based Mazda plans to continue developing diesel technologies. The executive said that despite the increasing inclination of rival automakers towards EVs, Mazda considers diesel to be an opportunity instead of a risk.

The disclosure by Fujiwara that Mazda will continue to develop diesel technologies comes at a time when other automakers, including Nissan Motor Co., have efforts underway to accelerate their plans for emission-free vehicles because of more stringent emission regulations by governments across the globe.

Although Mazda plans to introduce EVs from 2019 in an evident attempt to comply with emission regulations, the automaker has been a rather slow mover in terms of producing EVs, despite its 2017 launch of a joint venture with Toyota Motor Corp., for developing EV-centric technologies.

About Mazda’s slow approach to EVs, Fujiwara told reporters in Tokyo that the automaker projects that interest in EVs is not likely to pick up significantly any time in the near future, and added: “Consumers won’t buy EVs just because of Elon Musk.”

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