Kia plans to sell competitively priced EVs in Australia within next three years

Kia plans to sell competitively priced EVs in Australia within next three years

Renowned automaker Hyundai’s sister brand Kia Motors has revealed that, within the next three years, it will start selling competitively priced electric vehicles (EVs) in the Australia market.

The announcement by Kia is noteworthy, despite the fact that EV adoption is quite low in Australia.

In announcing Kia’s EV plans for Australia, Damien Meredith -- the Chief Operating Officer for Kia Motors Australia unit -- said that the strategy to be followed by Kia will be a complete contrast to that followed by Hyundai. More specifically, Meredith stated that Kia will not be depending on interim measures like the import of hybrid and plug-in hybrid vehicles.

Asserting that Kia will also distinguish itself from other auto brands by not relying on government subsidies to boost its sales in Australia, Meredith said: “We think we might be able to ... go in with confidence with the product we’ve got based on market, not based on government legislation or government concessions.”

Meanwhile, in connection with the fact that EV manufacturers have not yet achieved much success in the Australian market, Meredith said that it is imperative for the government in Australia -- and other countries with low EV adoption -- to “make legislation to drive sales” of electric cars.

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