Jaguar Land Rover plans to build an EV in China
Iconic British automaker Jaguar Land Rover has revealed in a recent announcement that it has plans underway to manufacture an electric vehicle (EV) in China. The move will enable Jaguar Land Rover to offer substantial competition to rivals in the fast-growing Chinese EV market, especially at a time when other major automakers like Audi to Mercedes-Benz are trying to gain a strong EV foothold in the country.
Jaguar Land Rover -- which is owned by India-based Tata Motors Ltd. -- has already partnered with Chinese automaker Chery Automobile Co., for producing the gas-powered E-Pace compact SUV in China. The automaker’s decision to offer a ‘Made in China’ EV underscores an effort to fully utilize its existing capability in the country.
With regard to Jaguar Land Rover’s plans, Murray Dietsch -- President of the automaker’s joint venture with Chery Automobile -- said during a Wednesday interview in Changshu city in eastern China that the details about the automaker’s China-built EV will be disclosed over the next year.
Dietsch said that Jaguar Land Rover and Chery Automobile are projecting that “the penetration of EV will continue to grow more than linearly,” and added: “With the combination of the enhancement in SUV market and the expectation of higher penetration of battery-electric vehicles, you will see more battery-electric SUVs in the market in the future.”
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