Chinese SUV giant Great Wall to build new European R&D center in Austria

Chinese SUV giant Great Wall to build new European R&D center in Austria

Austria is emerging as a preferred European location for automakers for ‘vehicle development’ purposes, probably because of the tax breaks available in the country to manufacturers that invest in Research & Development (R&D).

Recently, Austria was selected by Chinese SUV manufacturer Great Wall as the location for building its new R&D centre in Europe, to engineer electric powertrains. In selecting Austria as the location for its new European R&D center, Great Wall clearly avoided the more obvious European locations like the UK, France and Germany.

The decision by Great Wall to invest in Austria will enable the country to benefit from the electric vehicle boom. Austria was previously known in the automotive circles for the investments made in the country by Magna Steyr -- the contract manufacturing firm for Magna International -- as well engine developer AVL.

Great Wall’s R&D center in Austria will be built at a location close to the Vienna airport. The company found the ideal land for its new center with assistance from Austrian Business Agency (ABA) of the government.

According to Markus Schermann, the General Manager of Great Wall’s new R&D center in Austria, the company decided to invest in Austria due to three main reasons --- proximity to companies offering e-drive technology and components; proximity to e-drive research facilities; and an excellent pool of trained engineers.